PRO-TIPS FOR INCREASING ENGAGEMENT BY DEVJYOTI MOHANTY
Post consistently
Don’t preach—tell stories instead
Build a strong brand
Have a visually consistent feed
Choose the right hashtags
Create a branded hashtag
Focus on user-generated content
Explore the full range of Instagram video formats
Use Instagram video subtitles and closed captions
Embrace Instagram AR filters
Take advantage of Instagram’s video ad formats
Give Gifs a chance
Use Instagram traffic to increase website traffic
Use SEO to ‘win’ Instagram
Partner with micro-influencers to create brand authenticity
Host an Instagram contest
Convert Instagram followers into email subscribers
Embrace Instagram Stories
Add a link to Instagram Stories
Use emojis effectively
Promote your Instagram channel on other social accounts
Add CTAs, everywhere
Track and learn from your best-performing Instagram content
Do giveaways and host competitions
